Responsible for the EMEA wholesale product strategy, managing a perimeter generating €15M in annual turnover.
• Business & Performance Steering : Analyzed sales KPIs and performance by category and market to drive growth and profitability across the EMEA wholesale network.
• Product & Collection Strategy: defined the European collection plan, structured the global offering, and optimized assortments through strategic product segmentation and SKU rationalization.
• Development & Innovation : Partnered with Design and Production teams to enhance product performance (marging, quality, design); contributed to a collection featuring 96% eco-designed products and supported the launch of a new Outdoor line.
• Merchandising & Wholesale/D2C Synergies : Managed range selection (pricing, volume, forecasting), integrated D2C requirements into core collections, and coordinated SMU (Special Make Up) products launches for key accounts.
• Product & Brand Elevation : Coordinated collection presentation tools (catalogs, sales enablement tools) and leveraged artistic collaborations (Gabriel Alcala, Floor, Timber) to drive brand desirability and product differentiation.
Management of €3M annual turnover, monthly product launches
Start-up mode activated: adaptability and permanent collaboration with factories,
search for efficiency for maximum quality and profitability
• Strategy & Planning: analysis and monitoring of KPIs for the Fulllife range, in order to ensure effective management of the collections, respecting internal objectives, customer needs and market constraints
• Design: creation and development of “Made In Europe” products, in a modern and dynamic style, with the mission of guaranteeing optimal value for money
• Management: negotiation of prices, purchase orders and production of Fulllife ranges & products for our B2B partners such as Riot Games, Activision/Blizzard, Epic Games, Karmine Corp or G2
• Distribution: coordination with factories & logistics optimization, in order to guarantee compliance with leadtimes
Management of €90M global annual revenue for Woman Apparel
Responsible for the global women’s textile product strategy, I demonstrated leadership and diplomacy to cooperate with the various stakeholders and propose an optimal product offer for all.
• Analysis: benchmarking and KPI analysis
• Strategy: definition of the global collection plan, meeting the needs and objectives of each region (Americas, APAC, EMEA), proposing relevant product segmentation and SKU optimization
• Monitoring: collaboration with design and production to improve products (margin, quality, design), processing of specific requests from each region
• Management: final global selection of products, respecting a consistent price structure, sales and purchasing forecasts for the Wholesales, Retails & Ecom EMEA networks.
• Product promotion: coordination of the creation of the product catalog, creation of sales support tools, presentation of collections to the sales force
PLMa project – participation in the development of the collection management software as a product expert: definition of functionalities, user tests & feedback, demonstrations. Around 500 users worldwide.